Evaluating media channels contribution to conversion using Shapley Value.

Query data from BigQuery using Google Sheets

In this second article, I will cover some examples of continuous probability distributions. This will be part of a series where I explore how knowing statistics can be helpful to a digital marketer in a simplified view.

This is first of a series of articles where I explore how knowing statistics can be helpful to a digital marketer in a simplified view.

On April 2, 2020, in the midst of COVID-19 environment, Springer Nature is launching a global program to support learning and teaching at higher education institutions worldwide by giving access to more than 500 textbooks across Springer Nature's eBook subject collections.

Customize and generate Venn diagram that are to scale, with Python on Jupyter.

A simple approach with focus on thought process when working on a data set. For aspiring data analyst/scientist.